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The Ethics of Power
Posted by: Panchito ()
Date: October 12, 2014 10:46PM

VID 27:00

The Ethics of Power: Interview with Joseph S. Nye, Jr.

[www.youtube.com]

"The basic concept of power is the ability to influence others to get them to do what you want. There are three major ways to do that: one is to threaten them with sticks; the second is to pay them with carrots; the third is to attract them or co-opt them, so that they want what you want. If you can get others to be attracted, to want what you want, it costs you much less in carrots and sticks."
- Joseph Nye, Soft Power: The Means to Success in World Politics 2004

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