[www.sparkpeople.com]

"In society, according to Doug, there is a dominance hierarchy. The higher in the hierarchy one goes the greater the mating opportunities. You can see that Doug truly is a psychologist. But his discussion of this actually made sense. So the problem about status is really about where someone feels they are on the hierarchy ladder. If I start doing something different that changes their perception of where they might fall on the hierarchy ladder, this is disturbing to them and they react in ways that present a challenge to our eating plan. If I start doing things "better, especially if it is not as "tasty" as I used to eat or as "tasty as societal norms, then I must be doing it for a superior reason, so I must think I am superior and the other person down a notch on the ladder. This upsets their "status."

Doug taught that there are 2 types of people that we will have to deal with:
1. People that don't know (anything about what you are doing and why), and
2. People who know why we are doing what we are doing. "