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PBDEs, or polybrominated diphenyl ethers, are industrial toxic chemicals, used for more than 30 years, to retard flame in consumer electronic plastics, furniture, and mattresses.

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During a recent expedition, Jean-Michel Cousteau and his Ocean Futures Society team discovered an alarming fact: many populations of killer whales are contaminated with toxic, synthetic chemicals known as PBDEs, or flame retardants.

These flame retardants are in use because the State of California requires that some products be flame resistant, for example, furniture and many children's products. It is now known that these chemicals leak into the environment through the air, are carried by dust and water and enter the food chain. Like their banned relatives, the PCBs, flame retardants persist in the environment, concentrate over time, are toxic, with likely adverse effects on both orcas and humans, and are now found globally. Their presence in the environment is doubling every five years.

The science is clear that these chemicals represent enormous potential harm to the development of both animals and children. We cannot wait to act.

Jean-Michel Cousteau and his team are joining forces with decision-makers in government and industry to address the public's demand for protection. It's time to find ways to prevent such chemicals from entering the environment in the first place, to find alternatives, and to anticipate problems before they occur. We cannot wait to find a cure for dangerous products after they are in the environment and in us.