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Over Memorial Day weekend 2013, Kurtz and his wife watched "Forks Over Knives," a documentary on the science behind plant-based eating. At that point, he weighed 258 pounds.
The scientific evidence presented on why humans should eat a plant-based diet just made sense to Kurtz. It was like a light bulb went on, he explains.
He read numerous books and watched online lectures to learn more as he began eating from the four food groups recommended by the Physicians' Committee for Responsible Medicine: Fruits, vegetables, whole grains and legumes (with nuts and seeds). Gradually, he cut out sugar, salt and oils.

"As I saw the scientific evidence of how we have evolved as herbivores and not omnivores, and as I saw how well my body was reacting to feeding it a low-fat, whole-food, plant-based diet, it became progressively easier from there," said Kurtz, a 37-year-old entrepreneur in Atlanta.
The quick results were encouraging.
It wasn't just his weight that started to drop. His cholesterol went from over 200 to 167. His blood pressure lowered. His health insurance rates also went down three times as he got healthier.
At the same time, other things were on the rise, including his energy levels and his ability to taste food.
"Once you start eating this way, your palate totally changes," Kurtz said. "You are tasting food the way food was supposed to taste in the first place. Like a film has been lifted off your taste buds."
He also discovered that he could eat as much as he wanted of the right foods and not gain weight. His new way of eating felt more like abundance than deprivation.